The jackets became so highly prized – and are so highly priced – that they were the cause of crime.

Teenagers wearing The North Face jackets means they have the potential to become a controversial item for the grown-up establishment – as happened in the US in the 90s. They are now so hard to get that they can cost over £400 on the app. Peter Semple, chief marketing officer at Depop, credits social media: “From November to December, we saw 20 times more searches for ‘Brown North Face Puffer’, coinciding with its recent popularity on TikTok.” This TikTok trend can be traced back to Jenner wearing a brown The North Face puffer in winter 2019. A recent alliance with MM6, a Martin Margiela brand, saw Bella Hadid and Hailey Bieber wear a sell-out gilet.Įndorsement from models like Hadid, Bieber and Jenner – with their huge Instagram followings – probably have more influence on young people buying The North Face than a designer collaboration. The brand, which was founded in San Francisco in 1966 and is now owned by the VF Corporation, has collaborated with streetwear giant Supreme since 2007. Photograph: is familiar to fans of The North Face – and it’s part of its crossover appeal. Kendall Jenner, ice skating with sister Kourtney Kardashian, wearing The North Face brown puffer. It has been endorsed by A$AP Rocky this week, along with Vogue staffers. The North Face Gucci-monogrammed puffer is the latest example. He says, “style fans like nothing more than to rock highly engineered gear… It’s made for the mountain but wow does it look cool on the streets”. Jeff Carvalho, the co-founder of streetwear site Highsnobiety, describes the Nupste as “the icon for the category”. It could be seen as “peak gorpcore”, the trend for young urban creative types to wear outdoorsy items. This week, the brand revealed its much-anticipated collaboration with Gucci: The North Face x Gucci monogrammed puffer, with a video featuring climbers, graffiti artists and the brand’s eccentric designer, Alessando Michele. The Nupste was relaunched in 2018 with celebrities like Kanye West wearing it. It also fits into a yearning for comfort in a year of anxiety – wearing a coat that doubles up as a duvet is reassuring.īut, in addition to those qualities, The North Face has fashion pedigree. A jacket designed for braving the elements is infinitely more desirable when leisure time is limited to outside. Shop men’s, women’s, and kids’ stylish reversible jacket styles.Some of the popularity is the pandemic effect. Get two in one with a reversible jacket that can switch between hardshell and fleece. When you pull on your hiking shoes, you know you'll have outerwear that can handle whatever Mother Nature's going to throw at you. Out on a hike in your fleece and suddenly it starts to rain? Luckily, you have easy accessibility to a water-resistant raincoat - you're already wearing one! Our hoodies can switch on a dime from plush softshell to element-resistant windbreakers and rain jackets. Multi-function: rain jacket and fleece jacket in one Looking for only the latest in reversible fashion? Check out new arrivals to see what we've come up with recently. Plus, the jackets are zip-up instead of pullover, making it easier to switch at a moment's notice.Find the size you need with more options in our plus size section, which features sizes up to XXL and 3XL. Ready to flip? From a light jacket to a reversible parka, you'll get the amazing warmth of an insulated jacket with the plush exterior of soft fleece. When the weather turns bad, the fleece lining and water-repellent outside keep you snug. Nothing keeps you warm like the versatile options of a reversible, long-sleeve jacket. Reversible jackets that are comfortable inside and out Not sure which to get? Get a gift card and decide later. Make sure you have one of these in your cart when you head to checkout. Plus, they come in adults' and kids' designs.

Both sides offer beautiful colors and patterns to choose from. Flip the coat inside out, and you've got our signature fleece on the outside. When the reversible fleece is inside, it gives your hood a faux fur lining look. Quilted puffer jacket, sherpa-soft fleece zipper jacket: why choose just one? The North Face offers you a two-for-one versatility that gives you a fleece and a softshell jacket in one coat. Flip our coats & jackets inside out to get two looks and jacket styles in one. With a reversible hooded jacket, you can get everything you need in one spot.

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